VHC Brands

VHC Brands is a family owned business located in Branson, Missouri, but with roots in the Deep South. Founders Nancy and Billy Kline started the company as a small store in the 80’s in Northwest Louisiana and grew the business to become the household name it is today through their high-quality, hand quilted, patchwork quilts. Since the 80’s, VHC Brands has experienced a move across states, overseas expansion, and the creation of many popular brands such as Lasting Impressions and Bella Taylor. After a devastating fire in October 2016, we relaunched with more vigor than ever with our April & Olive, Mayflower Market, Oak & Asher, and Season’s Crest lifestyle brands – catering to farmhouse, rustic & lodge, primitive Americana, and holiday home décor styles, respectively. Our designs and products are still rooted in classic style and crafted to bring years of enjoyment. A quilt is more than a way to cover a bed – it’s a uniquely American way to decorate a room. We design every piece down to each fabric and thread color, with new products that embellish, update and maintain heritage ideas. While we maintain a strong following in bedding, over the past two decades, VHC Brands has expanded its product offerings to include window treatment, rugs, kitchen textiles, and holiday/Christmas décor. VHC Brands is looking toward the future while continually focusing on quality, growth and an overall customer experience that has defined us since our inception.